Investment Promotion

Investment promotion is increasingly becoming sophisticated. It is more than the simple opening up to and targeting foreign investors and general promotion of countries in Africa. Citi-Africa adopts more targeted approaches by focusing on selected industries, countries and companies. We emphasise on targeting investment flows that  recounts locational advantages and come with supply chain edge that add to the industrial and trade competitiveness of countries where we do advocacy and provide advisory services.

Citi-Africa places particular attention to investments that come with patient capital and add to the type of gross national product that adequately chugs along employment of our client countries. Our investment promotion drive is accompanied by analytics that edges up:

Investment Facilitation

Investment Optimisation

Investment Protection

Investment Retention